Candace Morrow was our cover story in Volume 18 of Trailblazher Magazine. Enjoy some behind the scenes questions that have not been seen until now!

Candace Morrow – Cowgirl Candace –  is a fourth-generation cowgirl and award-winning communicator rooted in the American South. A lifelong farmer and advocate for Southern agritourism, she elevates place-based storytelling while uplifting authentic voices of the region. Her partnerships with iconic brands like Wrangler, Justin Boots, and Black Beauty & Hair Magazine amplify often-overlooked narratives of Southern heritage. With two decades of experience in digital strategy and journalism, she has become a prominent creative in reimagining agricultural stories. Recognized as one of Cowboys & Indians Magazine’s “21 Western Influencers” and Women of the West’s “Journalist of the Year,” she has demonstrated a profound commitment to rural communities.

DESCRIBE ‘A DAY IN THE LIFE’

Whew! Well, I’m an early bird. I get up by 5:30 a.m. Workout for 30 minutes. Clean up and start breakfast. My morning meal is coupled with answering emails, team meetings, and churning out the week’s content creation projects. Lunch breaks are often coupled with shoot location scouting in neighboring small towns or agritourism sites in preparation for upcoming Southern stories. By 3 p.m., it’s nap time most days. Lol. Between 4 p.m. and 6 p.m. I’m typically phone calling folks (sources, creatives, family, friends) to wind down the day and plan ahead. The rest of the evening is either horseback riding, roller skating, mountain biking, or video gaming before catching my backwoods beauty rest.

WHAT HAS BEEN THE MOST CHALLENGING ASPECT OF YOUR BUSINESS?

There’s no other Cowgirl Candace. Life can get overwhelming when mounds of stories land in my lap to capture. I’m simply not able to research, fact check, interview, report, write, and edit at the pace I would like to with limited time and resources. If I could duplicate my fervor for farming culture, I would a million times over. The work I do traveling to humid, gnat- and mosquito-laden environments to record rural agriculture stories in the Deep South isn’t always cute. However, it’s home. I have to align with creatives who truly understand that this work is demanding and requires a high level of care for our environment and the people who steward it.

WHAT FAMOUS PERSON WOULD YOU MOST LIKE TO HAVE DINNER WITH AND WHY?

The late George Washington Carver. The international botanist and originator of regenerative agriculture invented 300 commercial, industrial, and food products. He was cold with his craft. Carver released 44 nature bulletins that reported cultivation findings for Southern farmers, recipes for housewives, and science information for teachers. He pioneered the work I’m digitally doing today with rural farmers, so I most definitely would want to have supper with him.

WHAT ADVICE WOULD YOU GIVE YOUR YOUNGER SELF?

Take more breaks. Laugh at your silly mistakes. More Southern drawl because the people actually love it. The world isn’t going to end because you misspelled that word in the newspaper.

WHO HAS INSPIRED YOU MOST IN YOUR LIFE?

Hands down my cowhand parents: Steve and Anne Morrow. Raising my siblings and me on Edward Hill Farm has been a blessing. I’m eternally grateful for their love, grace, and protection. They give the best advice and are daily expressions of perseverance. They’re my biggest cheerleaders in this lifetime. How country Western cool is that?

You can read Candace’s full article in Volume 18- order your copy here!

Photography by Jill Burnsed