est. 2020
trailblazher
magazine
Created by mother and daughter - Jan and Erin Johnson, Trailblaz•her is a Canadian-based, female-founded, quarterly, keepsake magazine. On its pages Trailblaz•her shares the stories, wisdom, and know-how of modern, rural women. You’ll feel inspired, empowered and connected to the spirit of life beyond the city limits as you get a look into the back-to-basics lifestyles and values of female ranchers, farmers, makers, homesteaders, western lifestyle enthusiasts, and more.
The mission of Trailblaz•her is to help YOU cultivate a life at the crossroads of grit and passion, to grow the Trailblazher in you. Whether you crave insight into the beauty and the challenges of navigating rural life while growing a business, living sustainably, or reading about unique and refreshing perspectives - Trailblaz•her will be the inspiration you need to live a gutsy lifestyle rooted in rural, no matter where you live.
a premium coffee table magazine
connect with the heart of rural women
an immersive magazine for those wanting to
Be inspired by their way of life, by their resilience in enduring through challenges. Be moved by their bravery and conviction to create life on their own terms. With grit and grace, rural women carry the weight of their households, families and dreams on their shoulders. Their wisdom is timeless. Their skills are endless. Their creativity is transformative. These women are rural... these women are Trailblazhers.
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05 | Feel-good, wholesome content all year long
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01 | four Feature stories on rural women
authentic rural content
in every issue
02 | THESE HANDS OF MINE - ONE PAGE FEATURES
03 | my homesteading life - hadleigh burch
04 | Guest contributors
05 | self empowerment - meagan saum
06 | digging up the roots - jessica mose
07 | mental wellbeing
08 | in the kitchen - wholesome recipes
09 | dear trailblazher - from the readers
09 | rural threads - seasonal fashion inspo
10 | rural reflections - reader contributed
11 | homegrown - practical skills
12 | cultivate your business - rural biz tips
13 | her story - a rural woman's perspective
14 | life skills - for navigating the current times
and more!
Ladies, you have done an absolutely beautiful thing with Trailblaz∙her Magazine… I have been in tears several times already. To read the stories of these women, and to feel inspired that maybe one day it would be possible for me to embody the passion, creativity and success that these women do, it’s beautiful. I honestly feel like a little girl looking up to all of these beautiful, strong, grounded, confident women, inspired to grow up to be like them one day. And I’m 40!! – Deanna M.
I have been in tears several times already
I just absolutely devoured it. Wow SO inspiring. Every single article had something that I felt spoke to me. What an amazing collection of stories and women… I am SO inspired on SO many levels holy cow. Also it is so beautifully made I am seriously stunned. Fantastic job ladies!!! What a great thing you’ve created. It would be such a DREAM to be apart of this. – Laurel Y.
I just absolutely devoured it. Wow SO inspiring.
Jan & Erin, I just finished the magazine. I savoured each page, turning them slowly, soaking up the story. The photography is so dreamy, the photographers and their subjects so incredibly talented and captivating. I just wanted you to know my heart feels a little fuller after reading this first issue. – Jo M.
I just wanted you to know my heart feels a little fuller after reading this first issue.
hours spent creating Trailblazher
4000+
sold out issues
3
rural women showcased
500+
issues published
8
Trailblazher has lit a fire in the hearts of rural women across North America and beyond. We are a small team of 3+ women, who along with our contributors, photographers and print partners bring each issue of Trailblazher to life. When you purchase Trailblazher, you are supporting a whole family of passionate people. And we thank you!
our heart, in every issue
A secret, long held dream of mother and daughter duo, Jan & Erin Johnson was to someday put their skills and passions together to create a coffee table publication such as Trailblazher. After 20+ years working together, they knew it was time! Launched amidst a pandemic in the Fall of 2020, these two courageous entrepreneurs went for it. The community, support and energy surrounding Trailblazher is inspirational! There is a fast growing movement of rural women rallying for each issue - a movement you should join!
meet jan and erin
the origins of trailblazher
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