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inspiring gutsy lifestyles rooted in rural


Summer Has arrived!

Issue 15
now available!

Inside you'll find the inspiration, know-how, ideas, connections and recipes for a Summer filled with JOY!

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on the trailblazher podcast

New Episode

An Unexpected Bloom

written by Gemma James-Smith

I’m not sure if I can accurately convey how ill-prepared for rural life I was, but perhaps this sums it up enough: I moved to a farm without a driver’s license or rubber boots. I’d never operated a tractor, collected an egg, or grown anything from seed. I’d left behind my friends, seemingly my career, and my public transit. Though it had all the makings for a classic sitcom trope, I was (surprisingly) taken with this new lifestyle immediately.

read the story

The Simplicity & Science Behind Joy

written by meagan saum

Embracing the simplicity of life encourages us to slow down and be present. In today's fast-paced world, it's easy to get caught up in the hustle and forget to stop and appreciate the now. By finding joy in the simple things, we are reminded of the beauty and richness that life offers beyond material possessions and societal achievements. 

read it

Lemon Honeycomb Cake

recipe by Miranda Weston

As the anticipation of the growing season looms, gardeners eagerly turn their attention to the foundational practice of seed starting.

make it


Joy comes in the forms of the still moments between things. Oftentimes I am asked about how someone can achieve joy or happiness in their lives and my answer is usually that it exists all around us. Joy is cultivated, nurtured and a practice of intention. Happiness, the emotion often attached to joy, is temporary, but joy is a state of living. 

read the story

written by Erica Leniczek, M.A. (cand.), B.Ed., B.Sc.

from Issue 15 - summer 2024

Sneak Peeks

We sat down with Heartland leading actor and entrepreneur - Amber Marshall, for a 12 page Trailblazher Exclusive story. We chatted all things life, career, entrepreneurial dreams and Amber's mindset that anchors her to her lifestyle. Not to mention never before seen photos of her own Marshalls Country Store and shots in the backcountry with Cruz, Autumn and Rein.

Grab your copy today! Issue 15 hits the newstands June 1, 2024

Amber Marshall


a trailblazher exclusive with 

inside summer issue 15

On the cover of Issue 15

Latest on the Blog

trailblazher magazine

Created by mother and daughter - Jan and Erin Johnson, Trailblaz•her is a Canadian-based, female-founded, quarterly, keepsake magazine. Trailblaz•her shares the stories, wisdom, and know-how of modern, rural women. You’ll feel inspired, empowered and connected to the spirit of life beyond the city limits as you get a look into the back-to-basics lifestyles and values of female ranchers, farmers, makers, homesteaders, western lifestyle enthusiasts, and more.
Shipped around the world!

"Inspiring. Motivating, Heartwarming. Real. Raw. And just simply beautiful. Can’t wait for more."

"So very genuine and authentic to you both. It feels like sitting in the same room as you and learning, and having a conversation so very very real and open and true they are packed full of value absolutely incredible work."

"I’m listening right now - INCREDIBLE! So excited for you guys and so proud of your journey. You guys are such an inspiration."

"Good on you, Erin and Jan you have a very special way of communicating women’s stories through Trailblazher. I see and hear myself in the photos and voices of so many other women."

The Trailblazher Podcast

Fun, candid and real, through the power of storytelling, join Jan and Erin at the intersection of bold dreams and the women we must become to achieve them. Solo and interview style, you'll want to hear these Trailblazhers perspectives. 

tune in!

with your hosts jan & erin

Get Exploring


Inspiring stories of resilience, gutsiness and resourcefulness. Women share what makes them rural and how they got there, as they cultivate their best lives.


Our mindset and mental wellness are the cornerstones of a successful life. Through the lens of a rural perspective, learn the tools you need to thrive!

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Food + Recipes

Nourish your belly - nourish your soul. These recipes are carefully crafted to be family friendly, using real ingredients you have in your kitchen or grow in your garden.

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Home + Garden

Creating the spaces and cultivating the skills to live a fulfilling, purposeful life indoors and out. Tablescapes, creative spaces, gardening, seed prep, growing your own food and more.

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DIY + Projects

Useful, sustainable, repurposed projects for any skill level. Learn a new skill, turn simple materials into something useful and cherished. Did we say these are perfect DIY gifts too!

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You don't have to live in the country to express your inner Trailblazher. Learn how to pair timeless pieces with new, build a capsule wardrobe, accessorize, and more.

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Whether you're starting out or starting up, learn from savvy rural women entrepreneurs as they share their unique tips, tricks and perspectives for business success.

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What Kind of Trailblazher Are You?

Let’s explore the parts of you that are gutsy and resilient… the parts of you that have been shaped by your life experiences... the parts of you that want to live your life on purpose.  
Let’s discover the Trailblazher in you!

take the quiz!

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