inspiring gutsy lifestyles rooted in rural

This spring issue of Trailblazher is about renewal in all the shapes and forms it can show up in our lives. Cait Luca graces our spring issue of Trailblazher and we are thrilled to share how this modern Arizona cowgirl @cowgirl.cait is making a difference in the world - Trailblazher style.

Issue 14


available now

spring 2024

Jan and Erin share their top ten tips on how they stay "Leveled Up in Their Thinking." In this discussion, they reflect on their experiences as they balance the act of their mother-daughter relationship with the rigors of running a successful business. This episode is a treasure trove of wisdom on personal and professional development for those at any stage of life or career.

eP 30

the trailblazher podcast

We Are What We Think - 10 Ways We Level Up our Thinking

Are you a doer? A dreamer? or maybe a combination of both! Knowing and owning your top Trailblazher Traits can help you put your feet on solid ground so that you can create a roadmap that sets you up to succeed in a way that puts our key strengths in the lead.

Take the Quiz!

take 3 minutes to

discover your trailblazher traits

Get Exploring


Inspiring stories of resilience, gutsiness and resourcefulness. Women share what makes them rural and how they got there, as they cultivate their best lives.


Our mindset and mental wellness are the cornerstones of a successful life. Through the lens of a rural perspective, learn the tools you need to thrive!

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Food + Recipes

Nourish your belly - nourish your soul. These recipes are carefully crafted to be family friendly, using real ingredients you have in your kitchen or grow in your garden.

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Home + Garden

Creating the spaces and cultivating the skills to live a fulfilling, purposeful life indoors and out. Tablescapes, creative spaces, gardening, seed prep, growing your own food and more.

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DIY + Projects

Useful, sustainable, repurposed projects for any skill level. Learn a new skill, turn simple materials into something useful and cherished. Did we say these are perfect DIY gifts too!

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You don't have to live in the country to express your inner Trailblazher. Learn how to pair timeless pieces with new, build a capsule wardrobe, accessorize, and more.

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Whether you're starting out or starting up, learn from savvy rural women entrepreneurs as they share their unique tips, tricks and perspectives for business success.

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What Kind of Trailblazher Are You?

Let’s explore the parts of you that are gutsy and resilient… the parts of you that have been shaped by your life experiences... the parts of you that want to live your life on purpose.  
Let’s discover the Trailblazher in you!

take the quiz!

"Inspiring. Motivating, Heartwarming. Real. Raw. And just simply beautiful. Can’t wait for more."

"So very genuine and authentic to you both. It feels like sitting in the same room as you and learning, and having a conversation so very very real and open and true they are packed full of value absolutely incredible work."

"I’m listening right now - INCREDIBLE! So excited for you guys and so proud of your journey. You guys are such an inspiration."

"Good on you, Erin and Jan you have a very special way of communicating women’s stories through Trailblazher. I see and hear myself in the photos and voices of so many other women."

The Trailblazher Podcast

Fun, candid and real, through the power of storytelling, join Jan and Erin at the intersection of bold dreams and the women we must become to achieve them. Solo and interview style, you'll want to hear these Trailblazhers perspectives. 

tune in!

with your hosts jan & erin

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gift guide

Curated goods, services and experiences from rural women across North America

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trailblazher magazine

Our quarterly, keepsake magazine will have you exploring the stories, wisdom and know-how of modern, rural women. You’ll feel inspired, empowered and connected to the spirit of life beyond the city limits. 

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The Insider's Weekly newsletter drops every Thursday. All the exclusive content, special offers and lifestyle content you crave, none of the fluff. 

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