we fiercely believe in
the way of rural
Join a community of rural and rural-rooted women whose passion flows through their purpose, their businesses and their communitites.
Read their stories, learn new skills, support their businesses and collab with them!
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Inspiring stories, wholesome recipes, business tips, mental wellness and so much more!
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the main goods
01
trailblazher magazine
A quarterly printed coffee table publication showcasing the lifestyles, businesses and wisdom of resilient, gutsy, rural women cross North America. Trailblazher explores rural life, featuring the back stories of rural women and their businesses, recipes, home & garden inspiration, personal development, sustainability, rural fashion and more!
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(inspiration, stories, wisdom)
02
business membership
An online space for rural women who are deeply passionate about elevating their business growth and forging strong, supportive connections along the way. Monthly Masterclasses, live brainstorming sessions, personal development, our signature Createbook Process and more! Hosted by Trailblazher Co. founders - Jan and Erin Johnson.
learn more
(peer support, mentorship, biz training)
03
monthly online events
Live, monthly Masterclasses taught by guest experts on timely business topics from Time Management, Mindset, Marketing etc. You can also catch our Signature Class - "Discover your Trailblazher Superpowers' every 2 months for FREE!
info below
(guest expert training, self-leadership)
Our entrepreneurial journey (which began in 2000) has been a winding one - exploring and testing business ideas and offerings, building websites, creating marketing materials, courses, brands and everything in between. But it wasn't until 2011 that everything 'clicked' into place for us...
In 2011, we held a shared dream close to our hearts - to one day publish a coffee table magazine for gutsy, rural women. In 2020 that dream came true as we launched our first magazine - Trailblazher. Little did we know that this print publication would start a movement and community around supporting and standing by rural women.
Trailblazher Co. has now grown into an international, multi-platform brand, with one sole purpose: to help rural women get the support, visibility, and recognition they need to get their products, services, and experiences out in front of more people. We want to see enterprising, rural women build the lifestyles and businesses of their dreams guided by the support and resources they need to do it, so they can do it well!
Through Trailblazher™ Co which includes Trailblazher™ magazine and the Trailblazher Business Membership, we have a lot to offer you. We hope you explore it all!
We're Jan & Erin
hi there!
mother and daughter business partners, Trailblazher™ Co. founders, multi-passionate entrepreneurs
Do not go where the path may lead, go instead where there is no path and
leave a trail.
- Ralph Waldo Emerson
"
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