inspiring gutsy lifestyles rooted in rural


And we're so glad you did! We're Jan & Erin - the mother and daughter duo behind the multi-platform brand - Trailblazher Co. We carved out this landing page, exclusively for you - so consider this our private hang out.

 Under our brand Trailblazher Co. we have premium resources, platforms and opportunities for you as a rural woman entreprenuer. The fact is we don't want you to miss out on any of them so check back here often. Now go exploring

rural woman!


you found us!

what do we consider 'rural'?

Generally if you live in a community of around 10,000 people or less, or in the country. This is not a hard and fast rule, we understand there are exceptions.

coming in 2024!

we're launching a directory just for you! 

It will be a gorgeous, interactive online directory empowering you to find, connect and support other rural women in your area PLUS giving urban populations an instant way to find your business. 

Join the email list below and we'll add you to our waitlist for more info.

First things first - Get on the 'rural express' list

Trust us, this isn't just another list that you'll regret signing up to and unsubscribe in a week. 

We ONLY send emails on an as needed basis. Whether it's for last minute open calls for Trailblazher magazine, or a call out for guests on The Trailblazher Podcast, or special promotions and opportunities to get your business increased visibility. Sign up below and make sure to add to your contacts so you don't miss out.

Trailblazher is in it's own class! Exploring the stories, wisdom and know-how of modern, rural women LIKE YOU. It is a quarterly magazine full, exclusively of wisdom, stories, lifestyles, recipes and DIY's from rural women, but enjoyed by any woman looking to cultivate the Trailblazher within.

Get involved below.


est 2020

premium keepsake magazine

get published



get published on our


1. Build your credibility
2. Align with the Trailblazher brand
3. Every guest post includes your bio, social links and website
4. Blog posts are evergreen content with consistent traffic and visits
5. Your guest post may be promoted on our social channels

Submit your story, tutorial, idea or unique rural perspective via the same forms as our Trailblazher magazine forms. Click below - we would love to collab with you!

get your words published


We are VERY excited to be launching a marketplace that will house curated products from rural women across North America. This will provide a world class shopping experience, from multiple vendors - all in one checkout. Launching in 2024.


apply to sell on our

curated goods by rural women

request more info


(Info kit available soon - join the Rural Express list to be the first to find out)

Conversations to help you cultivate the Trailblazher in you - join hosts, Jan and Erin Johnson as they deep dive into the mindsets, stories and perspectives of rural women, all while offering insights into their own 23 year journey of entrepreneurship as a mother and daughter team. 

The trailblazher podcast

tune in to

with jan and erin

listen now


Are you a doer? A dreamer? or maybe a combination of both! Knowing and owning your top Trailblazher Traits can help you put your feet on solid ground so that you can create a roadmap that sets you up to succeed in a way that puts our key strengths in the lead.

take the quiz!

discover your trailblazher traits

find out in 3 minutes

take the quiz


© 2024 Trailblazher Co. All Rights Reserved.